What is Prominence?
Prominence means “the state of being important or famous.” I’m going to show you how your business can be more famous than it is right now to increase your rankings in local search. Prominence is one factor in ranking locally, the other two being proximity (distance) and relevance.
The Most Important Factors for Prominence
Your business needs a certain amount of fame to rank high in Google’s eyes. So, let’s take a look at the most important factors for prominence.
A citation, in the form of a NAP (name, address, phone number) is found on directories, social media, and other sites across the web. The more NAP mentions a business has across the internet, the more reach it can gain. Add your business to as many relevant business directories and sites as possible. Choose quality over quantity. You don’t need to add it to thousands of low-quality sites because many listings on these citation sites don’t even get indexed by Google. At Blue Lacy SEO we offer a one-time fee for submitting your business information to the best citation sites across the web. Our citation service is also custom-tailored to your business type and location.
- Branded Search
A search query that includes the name of your brand or company is a “branded search.” Usually, people perform branded searches when they search for information about a business. To increase your brand’s prominence create guest posts, collaborate with other businesses on your website, write about what your brand is doing in blog posts, and create interesting content on branded social media. At Blue Lacy SEO we can create up to 50 branded social media accounts to help increase your brand’s prominence.
It has been known for a long time that Google values reviews and it is a ranking factor for your Google Business Profile listing. Reviews are also a trust factor for visitors when they see many 5-star reviews for your business. Reviews are considered social proof and contribute to your prominence, so obtaining as many reviews as possible adds to your prominence and will increase your CTR. The simplest way to increase the number of reviews is to simply ask customers for them. This can be in the form of an email, text message, or a link on your website. You don’t have to be a customer to leave a review. I have received reviews from links on my YouTube videos and from blog posts.
- Press Release
A focused press release will help your business gain authority, relevance, and prominence. Spreading the news about your business, your website, important occasion, or potentially anything news-worthy helps you get noticed on the web. Blue Lacy SEO offers a press release service that increases prominence by stacking your brand’s connections deliberately inside the press release. We craft newsworthy stories for almost any business and write a 500 to 700 word article with convincing and keyword enhanced titles and content, plus embedded targeted links and anchor texts. We then submit the press release to approximately 250 news and media outlets, such as Google News, CBS, Fox, ABC, CW, and NBC affiliated broadcasting websites.
By implementing these four steps, you will be well on your way to increasing your brand’s prominence. If you found value in this article, please leave a review.