Search Engine Optimization El Paso

SEO is the most cost-effective way to move your website up in the search engine rankings so visitors can find you.


Our Search Engine Optimization Services

Organic Search

By implementing proper SEO techniques, your website will move up in the search engine rankings.

On-Page SEO

Optimizing all the web pages on your site will boost your presence on the Web.

Local Search

Have more customers calling you by optimizing your website for local search.

Search Engine Optimization is Fundamental to Success

In order for your website to get noticed on the Web it needs to be optimized for the search engines. Blue Lacy SEO can determine what keywords your business should be ranking for and produce great content that will convert visitors into customers. Our experts can improve your web traffic with our optimization techniques and increase sales for your business. SEO is the lifeline of online marketing. 

It takes more than a great looking website to get noticed online. It takes skill, knowledge, and dedication to move a website to the top of the search engine rankings. We offer our valued clients a high quality and affordable SEO package. Our team is well versed in the ranking factors for the major search engines, such as Google, Bing, and Yahoo. See how Links to your website can help your website rank.

How We Do SEO

This is how we rank your website on the first page of Google quickly (WordPress sites only).


Run a Website Audit
We use specialized software and our experienced eyes to audit and analyze your website for problems.

Check and Setup Google Analytics and Google Search Console
These applications are designed to help you monitor, maintain, and troubleshoot a website’s presence in Google Search results.

Check and Install a SEO Solution for Your Website
We install the Yoast plugin which aids in writing unique title tags and meta descriptions for your website.

Baseline Ranking Check
We check the current rankings in the search engines for your website based on our keyword research.

Duplicate Content Check
Having duplicate content on your website has a negative effect for ranking on all search engines.

Content Analysis
We analyze keywords to determine what words or phrases will drive traffic and convert visitors into buyers.

Keyword Research
We analyze keywords to determine what words or phrases will drive traffic and convert visitors into buyers.

Setup Keyword Rank Tracking
Once we identify what keywords you want to rank for, we setup a rank tracking system.

Set Up Conversion Tracking
We can track anytime a website visitor fills out a form and sends it.

Navigation Architecture
We will make sure your navigational structure and internal linking capabilities are SEO friendly.

Check your Permalinks
A permalink is the permanent link for your web pages URL. We make sure your permanent structure is SEO friendly.

Check To See If the Website Is Mobile Friendly
Your website needs to look good on all desktop, tablet, and mobile devices. We make adjustments as needed.

Check Site Load Speed
We optimize your pages for faster loading for a better user experience. Speed is also a ranking factor.

Check and Optimize Your 404 Page
If you click on a page that doesn’t exist, you will get a “404 Page.”

Check for Broken Links
We check and fix broken internal or external links.

Internal Linking
Setting up links within your website (mostly to your Home page) really helps with SEO for Google.

Check That the Website is Secure
We check to see if HTTPS is installed correctly. If not, we will install one for you.

Check if a Sitemap is Installed
A sitemap helps search engines find your pages. If a sitemap is not installed we will create and install one for you.

Check for robots.txt File
A robots.txt file tells search engine crawlers which pages to crawl and which pages to ignore. We will make adjustments as needed.

Check for Issues with HTTP/HTTPS Versions of the Website
If the HTTP and HTTPS versions of your website are not set properly, both of them can get indexed by search engines and cause duplicate content issues that may undermine your website rankings.

Check for URL Redirects
301 redirects are permanent and are usually used to solve problems with duplicate content, or if URLs are no longer necessary. 302 redirects are temporary so they don’t pass any link juice. We check to see if these are needed.

Check and Fix Redirect Chains
Sometimes a page may end up with having two or more redirects. It is recommended to avoid redirect chains longer than 2 redirects because they may cause multiple issues.

Check and Fix Missing and Duplicate Meta Titles and Descriptions
If a page doesn’t have a title, or the title tag is empty, Google and other search engines will decide on their own what content to show on the results page. Unique title tags for every page can influence rankings.

Check for Index Coverage Issues
If a page is not indexed in Google, it cannot rank that page.

Check for Manual Penalties
Google issues a manual action against a website when it has has determined that pages on the site are not compliant with Google’s webmaster quality guidelines. Google may then choose not to index those pages.


Optimize the Content on All Pages
We check the keyword density and optimize the content and add or remove pages if necessary.

Identify & Fix Keyword Cannibalization
We check to see if you have too many identical or similar keywords throughout the content on your website. As a result, search engines can’t tell which content to rank higher.

Set Up Schema Markup
Schema markup is code on your website that helps search engines understand some of the information on your site more effectively.

Research and Build a Q&A Section
We research your brand, services, and/or products and build out relevant questions and answers.

Build Location Pages
If you have other nearby locations you want to target for your business, we build specific location pages for those areas, towns, and cities so you can rank in those areas.


Advanced Citations
We submit your business information to 60 Citation Sites plus 50 High Domain Authority Sites.

Optimize Your Google Business Profile Listing
We make sure your business name, address, and phone number (NAP) is accurate and inline with what you have in your citations. We enter your other GBP info accurately, including service areas, products, business hours, links to website and appointments, and a keyword optimized business description.

  • Upload 10 user-supplied photos per month
  • Choose 1-3 appropriate GBP categories. Initially create 5 GBP Posts to boost conversions and showcase what you do. Then add new 3-5 posts per week.
  • Populate Google’s question-and-answer feature with your own Q & A selection.

Add 1 Blog Post Per Month
Blog post adds relevance to your business brand and helps with ranking your website. If more than one blog post per month is needed, there will be an extra charge of $30 per post.

Submit a Press Release
A press release will give your business a way to gain significant authority connections and notices from news sites that carry a great deal of authority and create genuine traffic. We will submit a new press release every 3 months.

Branded Social Media
We create 50 social media accounts for you and brand them with your business profiles which link them back to your website.

GEO Networks

GEO Networks is a series of properties and web 2.0 accounts built for a business location rather than a brand. We create geo-relevant articles for your business location on properties such as Google Sites, Wix, and Strikingly. At the bottom of the article we then create a unique Google driving directions map to your local business.

YouTube Channel Setup
We will add optimized YouTube Videos for each blog post.

*For cities with a population of up to 750K. Contact us for cities with population over 750K.

SEO Pricing

Basic (up to 6 pages)

Intermediate (7 to 15 pages)

Advanced (16 to 25 pages)

No Contract. Cancel Anytime.

Not Convinced? See our case study:

Contact us today for a free analysis and audit of your website.